Business And Marketing
Business And Marketing
10 Business terms
This glossary was made to help people in business and marketing to learn new words.
- Closed-lost
- Closed Lost is a process where the Opportunity is officially Closed in your Customer Relationship Management.
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- Closed-won
- The stage at which a prospect has signed or electronically accepted a contract and is now considered a customer.
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- Cold Calling
- Make an unsolicited call on (someone), by phone or in person, in an attempt to sell goods or services.
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- Cross selling
- sell a different product or service to an existing customer.
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- Discovery call
- A discovery call is the first call sales reps make after connecting with a client.
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- Forecasting
- Forecasting is the process of making predictions based on past and present data and most commonly by analysis of trends.
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- Mark-up
- Mark up refers to the value that a player adds to the cost price of a product.
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- Pipeline
- A pipeline is a source where products and services flow into a said business or company out to an eventual customer.
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- Prospecting
- Prospecting is the first step in the sales process, which consists of identifying potential customers, aka prospects
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- Smarketing
- The term "smarketing" refers to alignment between your sales and marketing teams.
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